The main social opportunity in the Cairngorms is tourism (/); however, it is also an economic factor, as it brings in money for the local area (/). An average of 1.2 million people visit the Cairngorms each year (/); an average of £240 million is brought in by tourism each year (/). Typical tourist activities involve skiing or snowboarding in Corrie Cas (/), fishing in Loch Morlich (/), rock-climbing at Lurcher’s Crag (/), camping in the Muir of Alvy or sightseeing in Lochan Eilan Castle (/). The skiing alone brings in £149 million per year (/). As a result of this, there are 4000 jobs – employing local and non-local people (/) – in the skiing industry alone. About 61% of those visiting the Cairngorms come from outside of Scotland (/).
All this has greatly affected the local villagers from Aviemore, and has greatly impacted upon their lives. For instance, many tourists are purchasing holiday homes in Aviemore (/); this drives up the prices of houses there, leading to conflict between holidaymakers who buy the properties, and local residents who then become unable to purchase these properties as a result. Also, the tourism creates many other jobs, such as hotel staff, workers in restaurants or bar employees (/); 37% of Aviemore’s population are employed in such vocations (/). The economic side of tourism has led to the expansion of the Aviemore village – the current population of Aviemore is around 2700 (/).
This has all contributed toward an increasingly efficient infrastructure: examples include Aviemore train station (/) and the A9 bypass (/), both of which were brought about to ease tourist access, therefore allowing extra passing trade into Aviemore (/).
The main economic opportunities in the Cairngorms are quarrying, farming, hydroelectric power schemes and reservoirs.
There is a quarry at Kincraig (/), extracting minerals such as bauxite and iron ore in what is known as primary industry (/).
Farming in the Cairngorms – e.g. Guislich Farm (/) – would be mainly hill-sheep farming (due to the land’s relief); also, sheep require a lot of grazing land, and vast areas are available.
Hydroelectric power (HEP) uses the motive power of water in streams to generate and store a renewable (/), cheap, non-polluting source of energy.
In the high land of the Cairngorms, a lot of rainfall is received, making the area ideal for reservoirs; an example of this is the area surrounding Loch Einich (/), which is already an ample store of water.

In the Dorset Coast area the following social and economic opportunities are provided by the landscape.
Energy: Wytch Farm, the biggest onshore oil and gas field in Europe employs some 240 people in the area and benefits hugely the local economy. The area is also important for cooling purposes for nuclear power stations, which uses the water along the coast. Important new developments in wave and wind power are also attracted to the area.
Settlement: Many towns are located near to or on the Dorest Coast and many poeple depend on the nearby sea for their livelihoods, eg. fishermen. An example of a setttlement would be Poole.
Maratime Industry, this involves boat and leisure craft manufacture and retail. In the Dorset Coast region 2000 people are employed in such a manner, making the local economy approximately £180 million every year.
Conservation projects may be undertaken in rare environments such as the salt marshes, eg. coastal RSPB sites for endangered bird species.
Tourism: the coastline here is an important tourist destination, for example sightseeing along the coastal zone, cycling along the Purbech Cycle path or jet skiing in Eyemouth. Tourism in this region creates jobs in establishments such as hotels, Bed and Breakfast and public houses. An average of 3.5 million visitors use accommodation each year, around 1 million of which are from overseas. An annual income of £830 million is made from tourism alon, an average of £29 is spent per person each day by the 16.5 million annual visitors to the area.